Today, most people spend around 5 to 6 hours of their day on smartphones. The use of mobile internet has increased to such an extent that your website on mobile phones should work effectively. To make your website work more effectively on a mobile platform, you must get in touch with SEO services in Singapore to help you promote your business to a new level.
Some of the common mobile SEO mistakes that you should avoid while establishing your business are:
1. Tiny Font Size
You should make sure that your content is optimized according to the mobile screens. You must know what kind of content looks good on a desktop, laptop, or smartphone. You should make sure that the font size is not too small for readers to be understood.
2. Slow page speed
The users do not tend to wait for more than 3 to 4 seconds to let a page open up in front of them. You must work on your page loading speed as the users, once lost, will never revisit your website. To optimize the page speed, you must also make sure that your page has compressed images.
3. Mobile keyword optimization
Most companies do not realise that the keywords for desktop and mobile may not be the same. In this case, you need to optimize your keywords for the mobile website. Also, your website should be optimized for voice searches, as most mobile users tend to do so. Most of the SEO companies in Singapore are well versed with mobile keyword optimization techniques to boost maximum traffic.
4. Ignoring 404 errors
The 404 errors become annoying for the users while conducting their important searches. This error occurs when a page does not exist or the URL entered is incorrect. Sometimes, the webmasters may not create the mobile version of their business, but you must not forget to devise a way to redirect them to your desktop page.
5. Not utilizing blank spaces
It may be surprising for you that mobile users do not want to be flooded with information. They need the content to be short and precise. Therefore, you must create short paragraphs to increase the readability and visibility of your website. This is something that your SEO service agency in Singapore will definitely tell you to do so.
6. Ineffective use of Interstitials
You must not have overly intrusive interstitials as there is a provision for getting punishment by Google for this. The visitors will feel irritated if your site is covered in the majority by the interstitial. However, Interstitials must be used in a manner that promotes a particular call to action.
7. Ignoring optimization for local searches
You must focus on local keyword optimization as the data reveals that the users search more for local terms on their mobile phones. The rates of use of local keywords are higher in the case of mobile devices as compared to desktop. Local searches offer more value to your business.
You should also make sure that you get in touch with the best SEO service providers in Singapore to get your mobile SEO goals sorted.